STRATEGIC MEDIA SOLUTIONS

An experienced media planning/buying agency dedicated to developing effective strategic plans that achieve optimal results for our clients.

 

ABOUT US

Candace Souleles founded CNS Communications, Inc. approximately 20 years ago after holding positions ranging from assistant media buyer to senior media planner, for such advertising agencies as WFC, Arnold Buck, and McIntosh Marketing, buying national radio  television airtime, print, out-of-home, etc. for a vast array of clients in a variety of industries.

Since opening her firm, she developed a passion for the local San Diego market and has built a tremendous reputation for fairness, honesty and integrity over the years. Her knowledge of the market and the relationships she has cultivated in all forms of media, have allowed her to achieve the very best for her clients. She analyzes, plans, negotiates and places fully-integrated successful media campaigns for some of San Diego's most prestigious clients. Candace prides herself on providing outstanding service and highly-strategized media planning and activation that deliver results within our clients' budgets.

Candace believes that no other aspect of your marketing communications has a more direct impact on your success than strategic media planning and activation. It is through a solid, comprehensive media plan that you will tie together branding, strategy, messaging, budget, sales, and success.

At CNS Communications Inc., we specialize in all forms of media and have our finger on the pulse of the rapidly changing media landscape. TV, Cable, Radio, Out-of-Home, Print, Digital/Online, Mobile, Programmatic, OTT, Search, etc.

 
 
SERVICES

STRATEGIC MEDIA PLANNING

  • Thorough needs analysis and competitive research

  • Identification of quantitative and qualitative customer profile

  • Establishment of client goals  

  • Negotiations with media to garner best rates, added value, and positioning 

  • Development of a plan that combines a media mix orchestrated to deliver the optimal number of impressions to achieve goals

SERVICES

MEDIA BUYING AND IMPLEMENTATION

  • Generation of insertion orders

  • Trafficking of creative assets 

  • Regular assessment and renegotiation of rates based on ratings fluctuations

  • Monitor trends, shifts in goals, and market conditions, etc.

  • Invoice reconciliation and optimization of makegoods

  • Ongoing analytics and adjustments as needed

  • Post analysis and reporting

MEDIA PLATFORMS AND SPECIALTIES

  • Terrestrial Radio & TV

  • Cable Television/

  • Video On Demand and Pre-Roll

  • Programmatic Buying

  • Social Media

  • Adwords Campaigns

  • Mobile Campaigns

  • Out-Of-Home

  • Targeted eMail Campaigns

  • Streaming Services and Digital Audio Platforms

  • OTT (Over The Top) 

CONNECT WITH US

Get in touch to learn more about how we can drive your business forward!

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In addition to media services, CNS Communications, Inc. works with a vast array of advertising professionals in the San Diego market who are experts in their fields. This allows us to provide our clients a full array of advertising services at extremely competitive rates. We offer production of creative assets, such as radio and television commercials, banner ads, etc., branding, copywriting, market research, public relations, business plan development, web site design and maintenance, and more...